RIP ITL

David Brauer writes a nice epitaph for In The Loop, a five-year-old Minnesota Public Radio program hosted by Jeff Horwich. A year ago MPR took it off the air and distributed it only via digital channels such as podcasts and Facebook. Apparently, Mr. Horwich and his producer Sanden Totten (a great name) didn’t generate the digital audience they thought they needed to continue supporting the program and have decided to cancel the program–it’s last show will be “probably around March 19.”

First of all, I’m an MPR member and long time listener and supporter. And, I understand the need to focus limited resources on programs that maximize their audience. But, as a humble student of digital and social media, I’m a little saddened that an organization such as MPR couldn’t make a go of it (everyone struggles to measure this new medium – it would be interesting to know what metrics MPR used in making their decision). I’m hopeful that they’ll keep Horwich and Totten happy and try it another way…soon. Or, maybe Horwich and Totten could moonlight and continue to make their fans happy by producing the project independently. In either case, fair reader of Broken Spines, I encourage you to become their fan on Facebook and follow them on Twitter to encourage them to do more.

http://www.facebook.com/pages/In-The-Loop

@sandentotten

@jeffhorwich

Anyhow, here’s a taste of ITL’s work: Horwich singing an ode to Anh “Jospeh” Cao, the US Representative from Lousiana, the first Vietnamese-American to serve in Congress, and the first Republican to be elected in his district since 1890. But, he is perhaps best known for casting the only Republican vote for President Obama’s healthcare bill.

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1 Response to “RIP ITL”


  1. 1 bobbyjones March 10, 2010 at 11:17 am

    The bird-woman from Fergus Falls sings a farewell to ITL, only the Cindy Lauper song is copyright-protected so we don’t hear her sing it.

    I love the shots of her dancing around the Otter statue on shores of Ottertail Lake.


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