Hej Lisbeth Salander

“The Girl Who Kicked the Hornet’s Nest,” third in Steig Larsson’s Millennium trilogy, goes on sale today. Since I purchased the first one, “Girl With a Dragon Tatoo,” online through Barnes & Noble, they now send me email offers to reserve copies of the second and third volumes. So, I’m hoping my copy will be in the mail when I get home. [update: alas, it was not. It didn’t arrive until Saturday, four days later.]

Last Sunday’s New York Times Magazine features an article by Charles McGrath titled: “The Afterlife of Stieg Larsson” about how his brother and father are running his estate and have generally locked out Larsson’s partner, Eva Gabrielsson, from any of the profits. But, Gabrielsson has Steig’s laptop with an unfinished fourth book, so I’m sure she’ll make out okay.

But, I really liked Michiko Kakutani’s review “A Punk Pixie’s Ominous Past“, in Sunday’s Book Review. Here’s Kakutani’s pithy two-sentance description of Lisbeth:

Lisbeth Salander, Stieg Larsson’s fierce pixie of a heroine, is one of the most original characters in a thriller to come along in a while — a gamin, Audrey Hepburn look-alike but with tattoos and piercings, the take-no-prisoners attitude of Lara Croft and the cool, unsentimental intellect of Mr. Spock. She is the vulnerable victim turned vigilante; a willfully antisocial girl, once labeled mentally incompetent by the state’s social services system, who has proved herself to be as incandescently proficient as any video game warrior.

And, as a marketer myself, I’m thoroughly enjoying the marketing tactics being used to promote the book. Check out http://stieglarsson.net/ for a movie trailer-like intro to the book. And, go to http://www.facebook.com/salander1 to friend Lisbeth (as of this writing she has 895 friends). On her page, she has an audio compilation of Swedish music, including music by ABBA, Ace of Base and Jens Lekman. Also, there’s a Salander look-a-like contest where you can win a $250 gift certificate to Ikea.

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