Posts Tagged 'Marketing'

Creative Destruction: USPS and Cable TV

I went to the Alphabet Bash last night, a networking event for direct marketers. Every conversation I had was about how tough business is right now and the remarkable shift away from the old school tactics of print and direct mail. The US Postal Service is expected to lose $6B this year as mostly credit card companies cut back their direct mail programs. As a result the USPS is proposing cutting Tuesday mail service to save money.

One person I talked to said the only thing she looked for in her mailbox anymore was her Netflix subscription. But even Netflix is moving online. I’ve been watching more and more of my queue via streaming video on my XBOX 360. Which begs the question: why am I paying $75/month for cable/satellite service?


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